by Brenda J. Christie
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| IBM Cloud |
Kudos to IBM on it's recent partnership with The Weather Company!
As part of the deal, The Weather Channel will move its weather data services previously hosted on the Amazon Web Services (AWS) cloud to IBM's Softlayer cloud. The move will allow The Weather Channel to integrate its data with IBM Analytics and cloud services.
How Does The Consumer Benefit?
One of the benefits to business is the predictive analysis capability inherent in IBM Big Data Analytics on the zEnterprise. This capability will allow The Weather Channel's historical and real-time data to be used by insurance companies to alert customers of inclement weather in order to move their automobiles or boats to safety in order to prevent damage resulting from bad weather.
Having advanced knowledge of pending inclement weather would also allow hardware stores to stock up on in-demand supplies such as shovels, salt, plywood, sandbags, etc., in the event of a blizzard or hurricane. Action taken on this predictive analysis is beneficial for both the company, by increasing sales, as well as the consumer, by keeping them off the roads during a storm and allowing them to protect property and thereby minimize insurance claims.
IBM Makes Good on Its 2018 Roadmap
The alliance between IBM and TWC also has potential to increase revenues for both. As noted in the IBM's Vision for 2018 post which appeared in February 2015, the move furthers IBM's goal of increasing revenue in both the Analytics and Cloud sectors.Benefits to Developers
The IBM press release also cited benefits to developers as:
"Entrepreneurs and software developers will be able to rapidly build mobile and web apps that take advantage of WSI data combined with data from operational systems, connected devices and sensors using advanced analytics through Bluemix, IBM’s cloud application development platform." (1)
Bye for now,
Brenda J. Christie
(1) Source: IBM March 31, 2015 Press Release: IBM and The Weather Company Partner to Bring Advanced Weather Insight to Business
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